About CapeBPO


CapeBPO is the City of Cape Town and the Western Cape’s strategic business partner responsible for the growth and development of the BPO industry in Cape Town and the Western Cape, South Africa.

CapeBPO has two key functions:

Attract overseas companies to our shores to improve their productivity and efficiency with strong outsourced operations.

Facilitate the training and deployment of the youth of Cape Town and the Western Cape into careers within the BPO sector.

Cape Town is now an established leading offshore BPO destination. In the last 10 years, over 35,000 job opportunities servicing the international community have been created. South Africa was named “Offshore Destination of the Year” at the Global Sourcing Association (GSA) Awards in 2018 and is one of the fastest-growing BPO locations globally. This is primarily due to Cape Town offering high-quality voice-driven contact centres, but also to the fact that BPO companies here are increasingly providing services across a wide range of industries, as well as niche markets. Our qualified talent pool has allowed us to expertly serve the retail, utilities, travel and tourism, finance, legal, logistics, and IT sectors.

Our clients in the UK, USA, and Australia need innovative support from a customer experience point of view. Cape Town and the surrounding region have a highly capable workforce, able to service these clients effectively. If you’re looking for a city that can accommodate technology and infrastructure, effective resourcing, superb customer service, lower costs, and a higher quality of life, then look no further.

CapeBPO works with a network of partners, organisations, and suppliers that hail from around the corner, to around the globe. This extended ecosystem supports us in executing our core functions with excellence and passion.

Due to the rapid growth of our BPO sector, our second function is ensuring that we have a deployable talent hub as more clients set up operations here. To that end, a BPO/Call Centre Academy has been created in Cape Town to supply skills development training for the BPO sector. Every year, 60,000 relevant degree holders are trained across the country and made available for hire in entry-level positions.

Through the new academy, CapeBPO aims to impact the Cape’s next generation, provide opportunities to local communities, and, ultimately, have a broader socio-economic impact. We want to give young people and their families a more meaningful life through great career opportunities.

CapeBPO Manifesto

We pledge the following to our sector:

  1. Ensure the BPO sector aligns with international best practices.
  2. Develop a multi-talented skills pipeline that continues to meet the needs of current and future business opportunities.
  3. Train and deploy local youths in careers within the BPO sector, thereby uplifting communities.
  4. Realign the vision for adaptation to a changing technological business environment post COVID-19.
  5. Leverage synergies created during the response to COVID-19 through collaboration between the private and public sectors.
  6. Promote ethically responsible sourcing, including impact sourcing.
  7. Lobby for fit-for-purpose and practical legislative frameworks, thereby facilitating a conducive BPO operating environment.



Regan Adams

Chairman of the Board

Regan Adams, with 25+ years in engineering and banking, is the CEO of BNP Paribas Personal Finance South Africa (RCS). His journey spans from Capital One and American Express Cards to driving significant growth at RCS since 1999. Under his leadership, RCS stands as a leading retail credit provider in South Africa, focusing on empowering both customers and business partners. Additionally, Regan chairs the CapeBPO Board, serves as a non-executive director at iHub Pty Ltd, and acts as a Trustee for Hillsong Africa Foundation.

Gugu Ndebele

Gugulethu Ndebele

Board Member

Gugu Ndebele is the Executive Director at the Oprah Winfrey Leadership Academy for Girls (OWLAG). Formerly CEO of Save the Children South Africa, she's led initiatives at the Department of Basic Education and played key roles in national literacy campaigns. With a background in organisational change and various internationally recognised certifications, including trauma-informed education, Gugu has held UNESCO roles and served as Literacy Ambassador for the Read to Lead Campaign.

Brandon Aitken

Brandon Aitken

Board Member

Brandon Aitken brings over 23 years of Global BPO expertise, a decade of which was dedicated to fostering business growth in South Africa. With leadership roles at Serco BPO and Webhelp, he steered strategic expansions. Previously, Brandon led international outsourcing in the UK and India for diverse financial institutions. As the Global Sales Director for Concentrix + Webhelp, his mission is driving business growth and enhancing client partners' customer experience. Brandon, proudly South African, advocates for inclusive youth employment in Africa and champions the realisation of the BPO sector's full potential.

Virginia Blazer

Virginia Blaser

Board Member

Virginia Blaser, former CEO of a global tech company and a 30-year senior U.S. diplomat, retired recently. With extensive experience across continents and ambassadorial roles in Africa, she led teams overseeing billion-dollar budgets, negotiating vital treaties. Renowned for advocacy in human rights, women’s issues, and tech initiatives, Virginia authored "The Manager's Workbook," contributed to foreign policy literature, and teaches at the Washington International Diplomatic Academy.

Meet the team


Clayton Williams |  

Chief Executive Officer

Accountable for CapeBPO's success and reports to the Board of Directors. Responsible for delivering funder requirements, executing strategy, managing budgets and building, while overseeing the executive team.


Gareth Pritchard |    

Chief Marketing Officer

Primarily responsible for engaging with the international BPO community presenting South Africa's value proposition and ensuring potential investors have the right information to make informed decisions.


Shaheed Hendricks |  

Head of Operations

Oversees operations activities ensuring high levels of workforce productivity. Works closely with the CEO and CMO on strategic planning to maintain and implement new best-practice processes and systems.

Nuhaa png

Nuhaa brooks

Strategic Delivery Manager

Responsible for delivery of Skills Programmes focusing on long-range planning and decision making. Works closely with all internal and external stakeholders to ensure successful delivery of all projects and events.


Audrey Mack

Finance Manager

Oversees all the company's financial operations. Monitors finances, produces finance reports, insights, facilitates payments, and invoices. Integral management team collaborator


Zakiyyah Laatoe

Project Administrator

Coordinates activities for CapeBPO Skills Projects. Manages schedules, site visits and communicates progress to relevant stakeholders. Ensures projects meet quality standards and are completed on time and within budget.


Suhail Blignaut

Project Coordinator

Responsible for research, reporting and identifying potential issues and risks on CapeBPO skills projects. Ensure project milestones are met within timelines and communication flows between internal and external stakeholders.


Joshua Laguma

Project Coordinator

Responsible for research, reporting and identifying potential issues and risks on CapeBPO skills projects. Ensure project milestones are met within timelines and communication flows between internal and external stakeholders.

Global Operators in Cape Town

Public Sector Partners